THE 400
STUDIO

Brand studio in Dubai and Amman.

Dubai · AmmanTaking on new brands

Projects

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COMMON

Sector
Beauty
Scope
Identity · Packaging · Stationery · Campaign art direction
Status
Commissioned
Hand holding a COMMON lip product tied with a burgundy COMMON ribbon that carries the handwritten “soft ritual.” signature

The brief

Everyday beauty without the noise of the category.

What we did

A soft ritual in burgundy, blush and kraft, with a condensed wordmark, embossed pattern and one handwritten line. Carried from product to bag, ribbon and campaign.

COMMON “Everyday Beauty” poster set over a close up of glossy burgundy lips
Embossed burgundy COMMON shopping bag held against a burgundy wall
Stack of embossed burgundy COMMON boxes topped with a heart shaped compact
Kraft and blush COMMON business cards, one carrying the “soft ritual” signature

Delivered

  • Identity
  • Packaging
  • Stationery
  • Campaign art direction