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Brand studio in Dubai and Amman.

Dubai · AmmanTaking on new brands

Projects

COMMONBeauty

Tuffa7a.comEducation

Hearts & RosesLuxury gifting

OcriteriaFinance

Projects

Commissioned identity and packaging work. Every project started with a business that had something to say.

01
COMMON
Everyday beauty without the noise of the category.
Beauty
Identity · Packaging
02
Tuffa7a.com
A learning platform that needed one identity for worksheets, social posts and the app.
Education
Identity · Visual system
03
Hearts & Roses
Personalised gifting that had to feel premium without getting ornate.
Luxury gifting
Identity · Monogram
04
Ocriteria
Islamic finance, in a category that usually feels cold.
Finance
Identity · Presentation templates

Hand holding a COMMON lip product tied with a burgundy COMMON ribbon that carries the handwritten “soft ritual.” signature

COMMON

Beauty

Everyday beauty without the noise of the category.

Identity · Packaging · Stationery · Campaign art direction

Tuffa7a.com mark: a white line drawing with the name, on a black circle

Tuffa7a.com

Education

A learning platform that needed one identity for worksheets, social posts and the app.

Identity · Visual system · Guidelines

“Purity meets elegance.” set in deep green on blush, beside blush and deep green Hearts & Roses business cards

Hearts & Roses

Luxury gifting

Personalised gifting that had to feel premium without getting ornate.

Identity · Monogram · Packaging · Print

Ocriteria

Finance

Islamic finance, in a category that usually feels cold.

Identity · Presentation templates · Stationery · Guidelines