Info
I like identities that are easy to recognise and hard to break.
I’m Rand Fazaa, a senior brand designer based between Dubai and Amman. I design identities and the systems around them: logo, type, colour, packaging, and the guidelines that keep it all consistent after I hand it over.
I work directly with founders, and with studios and in house teams that need a senior designer for a while.
I also explore brand led UI/UX and motion, using new tools to turn identity systems into more complete digital experiences.
Before going independent in 2025 I was senior brand designer at BlackSpoon Hospitality Group, looking after five restaurant brands, and at Airhub Aviation, where I worked on four aviation brands. Before that I designed identities and key art for TV dramas at I See Media Production.
Available now for projects and senior roles
Where I’ve been
- 2025 to nowIndependent senior brand designerThe 400 Studio, Dubai
- 2023 to 2025Senior brand designer, BlackSpoon Hospitality GroupAllo Beirut, Masti Cocktail & Cuisine, Nafas Beirut, Bombay Bungalow, Ibn AlBahr
- 2022 to 2023Senior brand designer, Airhub AviationAirhub Airlines, Airhub Alliance, GetJet, JETJET
- 2020 to 2022Senior designer, I See Media ProductionIdentities and key art for TV dramas
- 2017 to 2019Midweight graphic designer, JPA International, Inc.Campaigns, digital content and web assets for a consultancy
- 2021Internship, Bold CreativeDubai
- 2017 to 2021BA in Applied LinguisticsUniversity of Jordan
What I keep coming back to
- Brand identity
- Identity systems
- Logo design
- Typography
- Colour and graphic language
- Packaging
- Brand guidelines
- Art direction
- Print production
- Digital applications
How I like to work
Directly with founders
You brief me and I design it. Nobody sits in between.
Remote freelance
I work remotely and overlap with your hours where it counts.
Contracts
I can join a team for a set period: a launch, a rebrand, a busy season.
Studio partnerships
I work with studios as senior support on identity projects.
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