- My role
- Brand identity revamp
- Status
- Previous role
- Context
- In house, as senior brand designer at Airhub Aviation
What needed to change
Airhub works across almost every part of commercial aviation. The identity had to show that range and look current doing it.
The idea I built from
I built two directions. Each had its own attributes, tone of voice, mark, type and colour, and each was tested on aircraft livery, stationery and staff items.
Where the system starts to work
What I did
- Brand attributes and tone of voice
- Two identity directions
- Logo
- Typography and colour
- Livery, stationery and staff items
The result
Two complete directions that could be judged on real applications instead of a logo sheet.