- My role
- Sub brand identity
- Status
- Previous role
- Context
- In house at Airhub Aviation, with the marketing director
What needed to change
Airhub’s international alliance needed its own brand that still belonged to the Airhub family.
The idea I built from
Working with Airhub’s marketing director, I started from market analysis and built a wordmark, an emblem and a brand language for stationery, merchandise and corporate use.
Where the system starts to work
What I did
- Market analysis support
- Wordmark
- Emblem
- Brand language
- Stationery and merchandise
The result
A sub brand that stands on its own and still reads as Airhub.