- My role
- Brand identity
- Status
- Commissioned
What needed to change
Ocriteria offers financial services grounded in Islamic principles. Finance brands often feel cold. This one needed to feel credible and human.
The idea I built from
A confident wordmark, a calm palette and clear information design, built to work in print, in presentations and on screen.
Where the system starts to work
What I did
- Wordmark
- Colour and typography
- Information design and charts
- Presentation templates
- Stationery
- Brand guidelines
The result
An identity that handles a chart as comfortably as a letterhead.