- My role
- Brand identity and visual system
- Status
- Commissioned
- Context
- With founder Aliaa Tuffaha
What needed to change
Tuffa7a.com makes teaching and learning resources. The brand had to hold together across worksheets, social posts and the platform, and speak to children, parents and teachers at the same time.
The idea I built from
I kept what people already recognised and gave it more energy: a bright palette, friendly type and graphic elements that can be recombined for every new resource.
Where the system starts to work
What I did
- Evolved the existing identity
- Visual system for learning resources
- Colour, typography and graphic elements
- Social and platform applications
- Brand guidelines
The result
A clearer, more energetic identity with room to grow.