- My role
- Brand identity
- Status
- Commissioned
What needed to change
A personalised gifting store needed to feel generous and premium without piling on decoration.
The idea I built from
The brand line was “purity meets elegance”, so I kept it literal. Blush and deep green, a refined monogram, and printed details people keep after the gift is opened.
Where the system starts to work
What I did
- Identity system
- Monogram
- Colour
- Gift bags and packaging
- Printed notes and stationery
The result
A gift brand that looks considered at every point, from the bag to the note inside.